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Kylie Cosmetics, Rare Beauty Top Leading Celebrity Beauty Brands

The Kardashians also lead on Google search as influencers for makeup and skincare on social media.

Kylie Cosmetics is officially the most popular celebrity beauty brand, according to new market research from StyleCraze. Rare Beauty by Selena Gomez ranked as the second most popular, with Harry Styles’ Pleasing placing third.  Meanwhile, the Kardashians dominate the ranking for the most Googled celebrity beauty brands, with all entries in the top three spots.  The research by StyleCraze, examined every celebrity-owned beauty brand based on various factors such as Google search data, onlin...

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